Organic Search Engine Optimization For Local Business Owners

I have been online marketing for over a decade and I have seen first hand the changes that have occurred especially with regards to Google and their algorithm updates and I’m sure that many of you will be running scared of how to optimize your website or blog anymore.
There is a lot of talk about Search Engine Optimization, however not so much about Organic Search Engine Optimization itself. So, I want to tackle that subject first. So, what precisely is Organic Search Engine Optimization?
Organic Search Engine Optimization is much like regular Search Engine Optimization event because it is the procedure of optimizing the design of your website so that search engine results, after paying attention to your content, utilizing your prepared list of keywords. The search engine will rank your website higher in the non-paid or natural listings. You will often see these appear below the paid ads at the top of the page on Google.
Organic Search Engine Optimization often referred to as Natural Search Engine Optimization, has a slight distinction from normal Search Engine Optimization in specific aspects however the focus here, is to work towards getting the best ranking in Natural search engine results.
If you are new to this area of Website Optimization it may be worth your time to invest some money with a Small Business SEO Specialist. They will initially carry out a Website review for you usually Free of Charge then they will create a report detailing the areas that they believe need attention in order to improve your position. You should find the costs reasonable and better yet it gives you the chance to learn a little and focus on your own business rather than trying to learn several new methods at the same time, its just not worth your time, in my opinion.
Your chosen SEO team will assess your website thoroughly to see how best to enhance your website’s capacity. They will then try to determine any technical issues which could pose a problem and stop your website being indexed properly during the Organic Search Engine Optimization process.
One of the methods they will no doubt wish to address is to find the optimum low competition keywords or phrases which you could target and realistically win for yourself in order to rank for and therefore improve your flow of visitors.
Keyword analysis must be genuine however, it must look natural, otherwise you end up with a non sensical sentence. You should work your long-tailed keywords into a paragraph and contain the usual content thereafter. It should include details about the function, services and products provided through your website. It must also remain aligned with your goals for marketing your website (getting extra traffic). This is trying to get the best Organic Search Engine Optimization influence possible from the search engines and end users.
Some Organic Search Engine Optimization experts will offer you a list of target keywords and phrases that have been ranked previously showing you how commonly they have been used by Internet searchers in the past.
Organic SEO starts with picking the right Title and Meta tags, development of on-page text with focus on content and design, and after that is complete you can begin to build your internal links which will go back and forth within your web pages linking Articles with other pages or content so that your visitors can find their way around. If guide is followed by yourself or your team, keyword importance and correct page formatting will increase your natural ranking.
Many SEO companies still like to manually submit websites to the various search engines individually, but this is not an essential step and I don’t believe that manual submission is any more effective than automated submission. I think automation wherever possible can help get the job done more effectively freeing up time to carry out other Organic SEO activities.
Your SEO Firm must rely on creating ethical link structure techniques, not only to safeguard the security of your rankings but to permit your site descriptions to be positioned under the ideal directory site and classifications. Ethical Organic link structure will help your website users to be able to find just the right resource on your website.
Once your SEO Team has got you this far, it would be easy to think that you have finished but unfortunately the optimization of your website and its standing in the search engine rankings does not end there. You or your SEO Team will need to continually check to ensure your website maintains of improves its position in the rankings and that there are no errors that may appear on your website like broken links etc.
One of the key tools that you or your SEO Team will no doubt do is to set up Google Webmaster Tools to ensure that you take advantage of your free Google My Business Listing as well as submit a Sitemap for your website, this will help the search engines to crawl your website to rank it. Using their webmaster tools can also give you some insight to what is happening what pages have been indexed and to see if any problems have occurred.
In business, online and offline, local business must have a website presence, they must also have a social media presence too in order to improve their standing in the community as well as their branding. But the problem most business owners face if that they don’t always have the time or the expertise to properly manage their business website and social media campaigns whether they have one or not presently.
With my background and experience, I decided to set up my own Digital Marketing Agency for this same reason, small business owners need to outsource their SEO requirements and let these digital agencies take over their social media management and then report back every few weeks with reports of what has been done and what has changed.
A typical fee for such management is likely to be anywhere from $300 for a small scale set up to $2,000 for a much larger presence so each set up is likely to be different.
For your ongoing SEO needs, once again it depends really what level of cover you are going to need, it maybe possible to bring everything under one team so the work is properly coordinated and managed effectively allowing you to focus on your main business interests.
What is expected of every SEO Management Team is regular updates and meetings, with clear concise reports on what is happening.
We, ourselves at PixelDigitalAgency.UK only deal with the smaller firms, we can create Fantastic Mobile Friendly Websites which load fast, yet another area of concern for many of the older websites. Then people are accessing the websites using all manner of mobile devices, Smartphones, Tablets, small laptop and desktop PC’s so your website must be able to be seen across the range of devices. We can do this using our new software, so whatever your area of expertise we can accommodate you.
Organic Search Engine Optimization aims to assist you generate more visitors than you were getting previously, so that your prospective sales will be made the most of in the process. You need to avoid illegal practices and favour Organic Search Engine Optimization more because:
1) Unscrupulous Marketing practices (often illegal or at the least dubious) will never last and will not reflect well on you. There are no shortcuts!
2) Organic Search Engine Optimization does work when done in the right way.
3) Organic Search Engine Optimization does not hurt the search engines, so build it correctly and reap the rewards knowing it has been set up properly.
4) Organic SEO is firmly set in the camp of doing things correctly and to using best practices that have been accepted by most of the Internet world.
Organic SEO requires many tools and pieces of software in order to run, manage and monitor what is happening to their campaigns, these all cost substantial amounts of money on a monthly basis for many, which would most likely be prohibitive for most small business owners, so doesn’t it make sense to farm out this activity local digital marketing agency?
How do you select a suitable local digital marketing agency?
Well, I would say just as you would with any other business out there, location is almost irrelevant because the internet is so widespread and the connections via skype help too because you can look and listen to what the agents are saying and how they look. I say this because I’ve had articles in the past from people who were not natural English speakers, but when the articles came back I had to scrap some altogether and re-write the rest it was a total waste of my time and money so, it’s an important point to remember.
Cost. is an important factor too and so is value for money, so think it through, ask yourself if you feel that you are getting what you pay for?
Time. Things do take time in the SEO world, if you are promised overnight rankings, I would be wary and be asking exactly how, in my experience fast rankings are usually short lived.
Contracts. A contract will outline what you can expect what is going to be done and for what price. Plus, it will protect you if things go wrong which they can from time to time, but you need at least some form of get out clause. I would expect an initial contract should be from 3 to 6 months with the option of continuing afterwards if things are going well.
Information.
Obviously, when you meet after agreeing on a contract you are going to be asked for information about yourself and your business, including this like do you have a list of keywords prepared? Together with a run down on your business, dealings services etc, etc.
It will take a while before you get acquainted with your new partnership and like all partnerships honesty and integrity are paramount to its success. Be open to suggestions and outlook and don’t be afraid to ask any questions. If you think that things are not working well for you speak up and find out why, if your SEO company has made an error give them time to correct it but monitor them very closely. You can always renegotiate the fee if you are not satisfied.
But above all, don’t worry, most Local Digital Marketing Agencies maintain a healthy and stable customer base for several years.

Posted in Uncategorized | Comments Off on Organic Search Engine Optimization For Local Business Owners

Why Is a Nutritionist Talking About Gossip?!

My college roommate was a gossip. We shared an apartment for over a year, and she would sit down while I was at the kitchen table and give me the goods on everyone we both knew in school.

These sessions made me uncomfortable and unable to find value in friendships with any of the students she had targeted. I also felt depressed and alone.

Finally, I learned a valuable lesson: I didn’t have to listen!

You might wonder why it took me so long to learn that. But I didn’t really know who I was at that age and wasn’t sure how to avoid unwanted conversation.

I learned some other lessons, as well.

• Not to Trust Gossips

Whenever gossips are dishing the dirt on those who are not around, you can be sure they’ll do the same thing to you when your back is turned.

• Gossips are Defensive About Being Gossips

They’ll deny they’re gossips, regardless of how obvious it is.

They’ll justify gossip as “human nature.” (I’m human and don’t do it, so… )

They’ll claim they’re just “sharing information.” Right. I devised a test. If you were sharing information about someone, and that person walked in the room, would you keep “sharing” or shut up? If you’d have to stop talking, you were gossiping.

By contrast, imagine sharing, “Sue just had her baby!” and Sue walked in the room. You would never stop talking about that. In fact, you’d invite her to tell you all about the baby, how big she was, how Sue’s feeling, to show you pictures, and much more.

That’s sharing information.

• I Didn’t Inherit the Gossip Gene

Two genes tend to go hand in hand. One is the Nosy Gene. I don’t have that.

The other is the Gossip Gene. I don’t seem to have that one, either.

I respect these qualities in myself. I love the non-gossipy me and the non-nosy me. I don’t plan to change those qualities. And I seek and expect them in my friends.

I’ve turned not listening to gossip into a full-blown practice.

I’ve ignored it and let my mind drift to something more pleasant. When necessary, I’ve even said, “This is gossip,” and walked away.

Once I sat, without saying a word, on the other side of a roomful of gossiping women. I remember the moment they realized I wasn’t participating. The room fell silent. I felt good about myself and, oddly, even powerful.

What Does This Have to Do with Nutrition?

That non-gossipy quality forms the basis of my professionalism and confidentiality. It’s one of the many things that make me a good nutrition coach. Others have tried to coax me to talk about clients of mine that they know. Of course, I don’t, even if they’re family members. I strongly value my relationships with my clients far too much.

Posted in Uncategorized | Comments Off on Why Is a Nutritionist Talking About Gossip?!

Strong Bones: 5 Novel Foods for Osteoporosis Prevention

Osteoporosis: a silent stalker

Osteoporosis is a public health problem that affects about 54 million people. It’s a condition where the bones become thin and then weaken. It can occur anywhere in the skeletal system and it’s always silent in terms of symptoms. When a fracture occurs, it is often life altering because it is difficult to repair the extensive fracture. I can still remember my sharp and nimble 85-year-old grandfather stumbling on a hose and breaking his hip. He never came out of the surgery. Fortunately, a first line of defense is selecting foods for osteoporosis prevention. A diet with foods providing nutrients for bone strength starting early in life is key.

Foods for osteoporosis prevention

Choosing the right foods for osteoporosis prevention will provide the best nutrients for bone strength. Most people know the importance of enough calcium and vitamin D for strong bones. Furthermore, we know diets rich in bone building nutrients early in life allow for stronger bones later in life. We all start losing bone strength as we age. Think of your skeletal system as a calcium bank that you start withdrawing from around 40 years of age. For that reason, the more strength in your bones earlier in life, the better off you will be when old.

Top important nutrients for bone health are calcium and vitamin D along with vitamin K, C, and A. Some recent studies have pointed out some novel foods that could help prevent osteoporosis.

1. Dried plums (aka prunes)

According to researchers, prunes have a unique nutrient and dietary profile that seem to have a beneficial effect. A variety of phenolic compounds in this fruit may be the factor that helps prevent bone loss. As little as 6 prunes a day might be therapeutic.

2. Olives

It seems consumption of olives as well as olive oil improves bone health. The beneficial effect of olives and olive oil may be attributed to their ability to reduce inflammation. Human studies have revealed that daily consumption of olive oil could prevent the decline in bone density and improve bone turnover markers.

3. Fish

The Framingham Osteoporosis Study has shown that people who eat at least 3 weekly servings of fish gained hip bone mass density over 4 years compared to people with low to moderate fish consumption. The correlation is due to a number of dietary factors. Fish is high in protein and also omega 3 fatty acids, which are known to decrease inflammation.

4. Beer

Researchers have long known that silicon may contribute to bone mineralization. Silicon is available from drinking water and some foods. But, the silicon content of beer is relatively high. Researchers have noted that dietary silicon intake in men and women aged 30-87 years of age was correlated with a higher bone mineral density.

5. Wine

In particular, the Framingham Osteoporosis study identified red wine as particularly beneficial to bone in women. This led to the thinking that perhaps the resveratrol found in wine was the protective factor. Resveratrol is a naturally occurring polyphenol abundant in wine, grapes, and some nuts. Researchers cautioned that moderation was key because excessive alcohol had a negative impact on bone density.

Posted in Uncategorized | Comments Off on Strong Bones: 5 Novel Foods for Osteoporosis Prevention